Versus

Joshua Greenfield
Film Production
Period 3
November 20, 2008
Artist Statement
Technology, Media, Pop Culture- All significant keys, which make the theme of my video. My video depicts the relationship between Technology, Media, and Pop Culture. My video, “Technologies Rain on Man”, expresses how technology corrupts individual’s lives, shown through the media, and with the audio of pop culture.
I was inspired to create my video when we watched the previous students Avant-Garde videos. I saw other students’ creativity and ideas expressed through their ideas. They inspired me to come up with new ideas and inspirations for my video. I thought of how technology revolved in my life and I noticed that it harms me. For this reason, I chose the topic of my video. My video is Avant-Garde. The reason is my ideas were original, and no other individual created their video off the same topic. No other person used the same effects as me. No other individual took their knowledge of songs, and put together a mix of ten songs and made them fluid and express a deeper meaning.
Technology harms many individuals’ lives in today’s society. I showed this by focusing on technology in the beginning, and taking it away mid way through the video. I showed media as the source of showing how technology affects society. I used pop culture to include meaning and to help my audience understand the meaning of my video. I used songs from my library that are considered pop culture in today’s society. Each song had a different meaning in its own little way, yet they all connected to one another. The connection I showed explained how technology revolves around people’s lives and how it harms their lives.
I chose the footage I did for I felt it represented my ideas visually the best. All my clips looked different, yet with the audio, they all were connected to one another and related to one another. I also added some effects to some of my clips to make them more important, and to express my creativity. The clips also varied in length. Some clips were shorter, others were longer. This technique gave my video a sense of differentiation, and an Avant-Garde feel.
My video will show my audience technology and its flaws. My video will express to others how technology, media, and pop culture relate to one another. I achieved in making this video constructing and Avant-Garde video. I also accomplished creating my first video, and I learned many techniques for future videos. Most importantly, I accomplished showing my audience my feel on the topic and how my life relates to the topic.